SERVICES
MARKET RESEARCH
We will carry out in depth market research for your
medical device or clinic. We will:
1) Determine and evaluate Industry size, trends, segments and more.
2) Perform an in depth Porter's five forces industry analysis.
3) Perform a SWOT analysis.
4) Perform an in depth Competition Analysis with Positioning Analysis. 5) Carry out a strategic Product and Service Feature/Price Analysis. 6) Carry out an in depth Clinician and Patients Needs and Pains Analysis.
7) Identify the Opportune needs and pains that should be targeted.
8) Document and analyze the clinician and patients Purchase Voyages. 9) Identify key Market Entry Points.
10) Identify key elements for maximizing MD adoption and prescription of your medical device through our 'Trial & Adopt' program.
11) Identify the main Positioning Strategies.
12) Identify the main Messaging and Business Strategies.
13) More
STRATEGIC MARKETING PLANNING
We will prepare a full research validated strategic marketing and business development plan to increase the profitability of your medical device or clinic. We will:
1) Identify the Key Market Segments to enter.
2) Develop the Product Positioning Strategy.
3) Develop a customer and need based Messaging Strategy.
4) Develop a positioning based Pricing Strategy.
5) Recommend New product features for new opportunities.
6) Lay out a concise Distributor Acquisition Strategy.
7) Develop the blogs, articles and PR strategy.
8) Identify and Develop the Online Marketing Strategy.
9) Determine the Print Campaign Strategy.
10) Lay out the Client/patient Retention Strategies.
11) Recommend the Loyalty Program Strategies.
12) Develop a Referral Strategy.
13) Develop a distributor acquisition strategy.
14) Lay out the medical device 'Trial & Adopt' program.
15) Lay out the "Ask Your Doctor' program to drive device sales.
16) Lay out the Alliances/Partnerships strategies.
17) More
BUSINESS DEVELOPMENT - TURNKEY
We will develop, launch and manage the above strategic marketing and business development strategies and initiatives for you. We will:
1) Acquire and manage distributors for you.
2) Launch the 'Trial & Adopt' program to maximize MD adoption and prescription of your medical device.
3) Launch the 'Ask Your Doctor' program to drive device sales.
4) Write up professional research based articles, blogs & site content.
5) Launch Google Ad Words campaigns.
6) initiate Google Analytics tracking.
7) Launch a Google positive reviews campaign.
8) launch and manage the Client Retention and Loyalty Programs.
9) Develop Alliances with key clinicians in your industry to help position medical device or clinic as leaders in your profession or industry.
10) Train your staff and sales team.
11) Manage your PR campaign including setting up radio interviews.
12) Launch and manage other strategic initiatives.
13) More